Our Brand

A Pioneer in the UK’s Cosmetic Medicine Sector

During the mid-20th century, as the UK’s Harley Street medical system experienced a period of significant growth, the concepts of private plastic surgery and refined skincare began to gain discreet prominence among the aristocracy. Among these pioneers was a distinguished plastic surgeon and dermatologist who had long practiced in this field, recognized for his unwavering dedication to cosmetic medicine and scientific innovation. Through exceptional surgical expertise and a sophisticated understanding of aesthetic principles, he rose to become the preeminent consultant for European high society. At the core of his methodology lay the belief that skin restoration and anti-aging should extend beyond surgical interventions, emphasizing instead the cultivation of internally-driven vitality. This concept formed the foundational cornerstone of Lysander Jonas’s enduring aesthetic philosophy.

From Clinical Practice to Scientific Advancement | The Genesis of Personalized Skincare Solutions

Through extensive clinical experience, Lysander identified a critical need for scientifically-grounded yet gentle formulations during the postoperative healing process. He began to customize postoperative care formulas for some VIP clients, integrating advanced aesthetic medical concepts with rigorous formulation logic. While enhancing the skin’s self-repair ability, these formulas also delivered skin rejuvenation effects that exceeded expectations. From this point forward, the professional ethos of caregiving championed by Lysander Jonas began to take root formally.

1955: The Birth of HERBMODA | The Dual Journey of Formula and Naming

Through years of clinical nursing practice, Lysander Jonas continuously explored the path to repairing post-surgical skin, eventually developing a compound repair cream that integrates soothing, reconstruction, and anti-aging effects. Initially customized for post-surgical VIP clients, this formula quickly became a secret skincare treasure whispered among socialites due to its exceptional repair power and luxurious texture.

According to family descendants, after gaining deep popularity among users, the brand name HERBMODA was established in 1955. It originates from the abbreviated names of Lysander’s two daughters and incorporates his beloved inspiration from plant healing, symbolizing the elegant union of nature and medicine. It also embodies a father’s profound dedication to guarding skin health across generations.

Silence amidst Changing Tides | The Family’s Low Ebb

In the 1960s, as the UK underwent economic structural upheavals and industrial transformation, the traditional medical aesthetics industry was also affected. The Jonas family, to which HERBMODA belongs, no longer enjoyed its former glory and gradually faded from the public eye. However, the family’s spirit and formulas were quietly preserved by its members.

The Key to Resurgence | HERBMODA’s Contemporary Expression

In 2019, the Jonas family decided to revive HERBMODA, which had lain dormant for decades. They reviewed the archived family history and rediscovered the brand’s soul and warmth through a hand-drawn “H-shaped” emblem and an ancient 1955 formula notebook. This process was not merely an awakening of memories but also a ritual of inheritance—using the keys of the past to unlock the doors of the future. The resurgence of HERBMODA signifies not only the restoration of its name but also the dawn of a new era in luxurious skincare, fostering a profound dialog on skin, time, and aesthetics.

Debut on International Runways, Gracing London/Paris Fashion Weeks

HERBMODA made its global runway debut at London and Paris Fashion Weeks, positioning itself as a trailblazing skincare brand that seamlessly integrates the UK’s medical-grade aesthetics with the elegance of haute couture and provides efficient skin rejuvenation care for models and entertainers. Backstage, the brand’s skincare expert team provided meticulous epidermal recovery solutions and pre-show complexion optimization for models, solidifying HERBMODA’s reputation as an indispensable partner in the realm of high-end fashion.